--- title: Improve your app visibility with App Store Optimization (ASO) Tools description: Boost your app's visibility with AppFollow's ASO tools. Track keyword rankings, analyze competitors, and turn store data into more organic installs. --- [![AppFollow](https://cdn.appfollow.io/assets/site/img/logo.svg) ![AppFollow](https://cdn.appfollow.io/assets/site/img/logo-mini.svg)](https://appfollow.io) Platform [App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. Streamline your support workflows.](https://appfollow.io/workflow-automation) [Integrations Process critical app data on reviews, ratings, and ASO in email, Slack, Zendesk, Tableau, Webhook, and over 20 more services.](https://appfollow.io/integrations) [AppFollow MCP & AI Toolkit AI assistant access to your app’s reviews, ratings, and ASO data, plus ready-made analysis workflows, with no dashboard or code required.](https://appfollow.io/mcp) Solutions [Gaming Keep players happy at scale. Extract insights and automate support to maintain high ratings.](https://appfollow.io/gaming) [Finance Catch complaints before they hurt your rating. Talk to users in any language instantly.](https://appfollow.io/finance) [Customer Support Handle tickets faster. Save 4 hours daily per agent and respond 50% faster.](https://appfollow.io/support-teams) [ASO & Marketing Stop optimizing in the dark. Get higher rankings through data and competitive intelligence.](https://appfollow.io/marketing-teams) [Enterprise Get 99.5% uptime, enterprise security, and dashboards that connect sentiment to business metrics.](https://appfollow.io/enterprise) [See more Explore solutions by industry, team & scale.](https://appfollow.io/solutions) [Enterprise](https://appfollow.io/enterprise) [Customers](https://appfollow.io/customers) Resources [Blog Explore expert articles and case studies on app growth, ASO, user retention, and mobile SaaS trends.](https://appfollow.io/blog) [E-books, guides & more Enhance your app reputation management skills with our collection of valuable resources.](https://appfollow.io/learning-hub) [Webinars Attend insightful webinars covering mobile app reputation, customer satisfaction, ASO, and more.](https://appfollow.io/webinars) [API for Developers Leverage our API to seamlessly integrate AppFollow with other services.](https://appfollow.io/appfollow-api) [Glossary Find explanation of every term about your app performance on app stores from AppFollow experts.](https://appfollow.io/glossary) [Help Center Find expert tips and solutions for utilizing AppFollow to its maximum potential.](https://support.appfollow.io) [Academy Explore AppFollow functions to master your business goals with comprehensive ASO and review management tutorials.](https://appfollow.io/appfollow-for-reviews-management-aso) [Trust Center Learn how AppFollow protects your data with industry-leading security practices, ISO 27001 certification, and trusted infrastructure.](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security) [Pricing](https://appfollow.io/pricing) Contact sales [Go to Dashboard](https://watch.appfollow.io) [Log in](https://watch.appfollow.io) [Sign up](https://watch.appfollow.io/signup) [![AppFollow](https://cdn.appfollow.io/assets/site/img/logo.svg)](https://appfollow.io) Platform ![](https://cdn.appfollow.io/assets/site/img/union.svg) [App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. Streamline your support workflows.](https://appfollow.io/workflow-automation) [Integrations Process critical app data on reviews, ratings, and ASO in email, Slack, Zendesk, Tableau, Webhook, and over 20 more services.](https://appfollow.io/integrations) [AppFollow MCP & AI Toolkit AI assistant access to your app’s reviews, ratings, and ASO data, plus ready-made analysis workflows, with no dashboard or code required.](https://appfollow.io/mcp) Solutions ![](https://cdn.appfollow.io/assets/site/img/union.svg) [Gaming Keep players happy at scale. Extract insights and automate support to maintain high ratings.](https://appfollow.io/gaming) [Finance Catch complaints before they hurt your rating. Talk to users in any language instantly.](https://appfollow.io/finance) [Customer Support Handle tickets faster. Save 4 hours daily per agent and respond 50% faster.](https://appfollow.io/support-teams) [ASO & Marketing Stop optimizing in the dark. Get higher rankings through data and competitive intelligence.](https://appfollow.io/marketing-teams) [Enterprise Get 99.5% uptime, enterprise security, and dashboards that connect sentiment to business metrics.](https://appfollow.io/enterprise) [See more Explore solutions by industry, team & scale.](https://appfollow.io/solutions) [Enterprise](https://appfollow.io/enterprise) [Customers](https://appfollow.io/customers) Resources ![](https://cdn.appfollow.io/assets/site/img/union.svg) [Blog Explore expert articles and case studies on app growth, ASO, user retention, and mobile SaaS trends.](https://appfollow.io/blog) [E-books, guides & more Enhance your app reputation management skills with our collection of valuable resources.](https://appfollow.io/learning-hub) [Webinars Attend insightful webinars covering mobile app reputation, customer satisfaction, ASO, and more.](https://appfollow.io/webinars) [API for Developers Leverage our API to seamlessly integrate AppFollow with other services.](https://appfollow.io/appfollow-api) [Glossary Find explanation of every term about your app performance on app stores from AppFollow experts.](https://appfollow.io/glossary) [Help Center Find expert tips and solutions for utilizing AppFollow to its maximum potential.](https://support.appfollow.io) [Academy Explore AppFollow functions to master your business goals with comprehensive ASO and review management tutorials.](https://appfollow.io/appfollow-for-reviews-management-aso) [Trust Center Learn how AppFollow protects your data with industry-leading security practices, ISO 27001 certification, and trusted infrastructure.](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security) [Pricing](https://appfollow.io/pricing) Contact sales [Go to Dashboard](https://watch.appfollow.io) [Log in](https://watch.appfollow.io) [Sign up](https://watch.appfollow.io/signup) AppFollow ASO platform # **Improve your app visibility** with App Store Optimization (ASO) Tools Find the keywords your app should compete for. AppFollow's App Store optimization platform brings keyword rankings, competitor insights, and search performance together for the App Store and Google Play. [Get AppFollow for free](https://watch.appfollow.io/signup) Request a demo ![ASO Tools dashboard](https://get.appfollow.io/hubfs/landing-images/aso/header-dashboard.png "ASO Tools dashboard") ## App Store optimization tools for your next update ![Find your next keyword opportunity](https://get.appfollow.io/hubfs/landing-images/aso/icon-keywords.png) ### Find your next keyword opportunity Compare keyword popularity and difficulty to focus your next update. ![Catch ranking changes](https://get.appfollow.io/hubfs/landing-images/aso/icon-rating.png) ### Catch ranking changes Follow keyword positions by country and spot gains and drops. ![See what brings installs](https://get.appfollow.io/hubfs/landing-images/aso/icon-downloads.png) ### See what brings installs Use connected store data to identify keywords that bring search downloads. [![Get expert ASO advice from Yaroslav Rudnitskiy](https://get.appfollow.io/hs-fs/hubfs/113.png?width=2000&height=147&name=113.png "Get expert ASO advice from Yaroslav Rudnitskiy")](https://calendly.com/d/cyjs-5zy-9dw/aso-consulting-call) ![AppFollow ASO](https://get.appfollow.io/hubfs/landing-images/aso/keywords-intelligence.png) ### Find **keywords worth targeting** Keywords intelligence shows the keywords your app already ranks for and suggests new ideas with AI recommendations. Compare popularity, difficulty, and current positions in each market. Build a focused keyword list for your next store listing update. ![AppFollow ASO](https://get.appfollow.io/hubfs/landing-images/aso/app-store-performance.png) ### See which keywords **bring installs** Connect your store account to bring visibility, search downloads, and conversion into one dashboard. Compare performance over time and by country. See which keywords contribute downloads and where to focus your next ASO update. [Try now for free](https://watch.appfollow.io/signup) ## See how teams use **AppFollow for ASO** Keyword tracking + review insights ### Find opportunities you weren't tracking Earth Hero used AppFollow's keyword monitoring and review analysis to uncover unexpected search terms and understand what users wanted from the app. [Read Earth Hero's story →](https://appfollow.io/earth-hero-aso-climate-app) AppFollow ASO Consulting ### +34% search downloads HyperHug recovered a lost keyword after a targeted metadata update for Oxide: Survival Island in the US App Store. [Read HyperHug's story →](https://appfollow.io/case-studies/hyperhug-aso-keyword-recovery-installs) ![AppFollow ASO](https://get.appfollow.io/hubfs/landing-images/aso/competitor-intelligence.png) ### Find the keywords **your competitors rank for** See where competing apps rank and discover keywords to add to your own tracking. Explore top charts and featuring events to spot changes in your category. Put competitor data to work in your next keyword update. ![AppFollow ASO](https://get.appfollow.io/hubfs/landing-images/aso/alerts.png) ### Know when **your rankings change** Get keyword change alerts in Slack or email. ASO monitoring also covers ratings, reviews, featuring, and metadata changes, so your team knows what needs a closer look. ![AppFollow ASO](https://get.appfollow.io/hubfs/landing-images/aso/user-feedback.png) ### Sell the features **your users love** Find the benefits users praise and the frustrations that hold them back. Use review insights to sharpen your app description and screenshot messaging around what matters to your audience. Request a demo ![AppFollow ASO](https://get.appfollow.io/hubfs/landing-images/aso/connect-tools.png) ### Bring ASO data into **your team's workflow** Send performance reports to Slack or email, and use the AppFollow API to bring app and competitor data into your own dashboards. Keep growth, product, and support teams working from the same insights. [Explore integrations](https://appfollow.io/integrations)  ·  [Explore the API](https://appfollow.io/appfollow-api) ## Questions about **AppFollow's ASO platform** Does AppFollow support the App Store and Google Play? Yes. Research keywords, monitor rankings, and analyze organic performance for iOS and Android apps in the same platform. Can I see the keywords my app already ranks for? Yes. Explore ranked keywords, check their popularity and difficulty, and add selected terms to your tracking list. Do I need to connect my store account? For the Organic Dashboard and absolute search download data, yes. Connect App Store Connect or Google Play Console to bring your store performance into AppFollow. How do I choose an ASO plan? Check the [available plans](https://appfollow.io/pricing) or request a demo to discuss your apps, target markets, keyword tracking needs, and integrations. React to user feedback and market trends faster Get started for free Company - [About](https://appfollow.io/about) - [Pricing](https://appfollow.io/pricing) - [ASO Consultancy](https://appfollow.io/asoconsulting) - [Customers](https://appfollow.io/customers) - [Team](https://appfollow.io/team) - [Contact us](https://appfollow.io/contact) - [For partners](https://appfollow.io/partners) - [AI & LLM Guide](https://appfollow.io/ai-llm-guide) Platform - [Monitor app performance](https://appfollow.io/monitor-app-performance) - [App Store Optimization](https://appfollow.io/aso) - [AI Review Management](https://appfollow.io/app-review-management-tool) - [Workflow Automation](https://appfollow.io/workflow-automation) - [Consoles Data Aggregator](https://appfollow.io/consoles) - [App Competitor Analysis](https://appfollow.io/app-competitor-analysis) - [Product Roadmaps](https://appfollow.io/product-roadmaps-for-mobile-app-market) - [Top Chart Rankings](https://appfollow.io/rankings) - [AppFollow MCP & AI Toolkit](https://appfollow.io/mcp) Solutions - [Customer Support](https://appfollow.io/customer-support) - [ASO & Marketing](https://appfollow.io/marketing) - [Product Managers](https://appfollow.io/product-managers) - [Gaming Companies](https://appfollow.io/gaming) - [Enterprise](https://appfollow.io/enterprise) Resources - [Blog](https://appfollow.io/blog) - [Webinars](https://appfollow.io/webinars) - [Academy](https://appfollow.io/appfollow-for-reviews-management-aso) - [Glossary](https://appfollow.io/glossary) - [Help Center](https://support.appfollow.io) - [Trust Center](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security) - [API](https://appfollow.io/appfollow-api) - [Free ASO Tools](https://appfollow.io/free-aso-tools) How we compare - [AppFollow vs Native consoles](https://appfollow.io/compare-appfollow-vs-native-consoles) - [AppFollow vs App Store Connect](https://appfollow.io/compare-appfollow-vs-app-store-connect) - [AppFollow vs Google Play Console](https://appfollow.io/compare-appfollow-to-google-play-console) - [AppFollow vs In-house](https://appfollow.io/compare-appfollow-to-in-house-solutions) - [AppFollow vs Vibe coding](https://appfollow.io/compare-appfollow-to-vibe-coding) - [AppFollow vs Appfigures](https://appfollow.io/compare-appfollow-vs-appfigures) - [AppFollow vs Appbot](https://appfollow.io/compare-appfollow-vs-appbot) - [AppFollow vs AppTweak](https://appfollow.io/compare-appfollow-vs-apptweak) - [More](https://appfollow.io/appfollow-comparisons) Integrations - [App Store Connect](https://appfollow.io/ios-app-analytics) - [Google Play Console](https://appfollow.io/googleplay-analytics) - [Steam](https://appfollow.io/steam) - [Trustpilot](https://appfollow.io/trustpilot) - [Zendesk](https://appfollow.io/zendesk) - [Slack](https://appfollow.io/slack) - [Salesforce](https://appfollow.io/salesforce) - [Helpshift](https://appfollow.io/helpshift) - [More](https://appfollow.io/integrations) [System status](https://status.appfollow.io) [Terms](https://appfollow.io/terms) [Privacy policy](https://appfollow.io/privacy) Join our communities: [![AppFollow logo](https://cdn.appfollow.io/assets/site/img/purple-logo.svg)](https://appfollow.io) AppFollow © 2015-2026. Built with ![love](https://cdn.appfollow.io/assets/2/img/white-heart.png) remotely See how top app businesses & gaming publishers turn feedback into growth All your player and user feedback in one AI-powered platform: App Store, Google Play, Steam, Discord, Reddit, Trustpilot or custom sources. Plus ASO and competitor tracking. - Fast reply, within 1 business day max - 30-min call tailored to your apps and goals - A walkthrough of your own reviews, ratings and keywords Trusted by 100,000+ product teams worldwide ![get-in-touch-logos](https://cdn.appfollow.io/assets/site/img/get-in-touch/logos.png?v=09-26) ```json { "@context" : "https://schema.org", "@type" : "SoftwareApplication", "aggregateRating" : { "@type" : "AggregateRating", "bestRating" : 5, "ratingCount" : 194, "ratingValue" : 4.6, "worstRating" : 1 }, "applicationCategory" : "BusinessApplication", "description" : "Gain in-depth ASO data paired with user insights for success of your mobile apps and games.", "image" : "https://cdn.appfollow.io/assets/site/img/meta/default.jpg", "name" : "App Store Optimization (ASO) Tools", "offers" : { "@type" : "AggregateOffer", "highPrice" : 599, "lowPrice" : 0, "offerCount" : 3, "priceCurrency" : "USD", "url" : "https://appfollow.io/pricing" }, "operatingSystem" : "Web", "publisher" : { "@type" : "Organization", "name" : "AppFollow", "url" : "https://appfollow.io/" }, "url" : "https://appfollow.io/aso" } ```